選單

環境部新聞專區

綠色生活在臺灣第一次行銷到國際!

:::
環境教育
101-02-08 [行政院環境保護署管考處 ]

為將臺灣環保及低碳產品行銷到國際,環保署將於2012年2月10日至2月12日在香港國際展覽中心所舉辦之「香港樂活博覽會」中,以「綠色生活在台灣」為主題,展示臺灣之掛圖、環保標章、碳標籤產品及「拼出臺灣好樂活」互動遊戲,使參觀民眾認識臺灣在推動綠色生活及消費現況。另於活動舞臺區播出影片介紹善騰太陽能股份有限公司及歐萊德國際股份有限公司樂活商品之綠色設計理念,並安排「台灣綠色消費推廣策略與經驗分享」講座及有獎徵答活動,展現台灣的軟實力及拓展綠色契機。

環保署表示,本次香港樂活博覽會中,將以食、衣、住、行、育樂各種生活層面展示綠色消費概念,展覽主題包括「愛心都市農夫體驗」現場體驗有機種植、「有機市集」讓市民認識有機蔬果及香港當季的有機農作物、「生態全接觸」香港、台灣有關生態及休閒旅遊資料,以及「能醫又自醫」手療、花療、音樂治療、斷食、太極、氣功的相關自然療法,帶領大家邁向環保又健康之生活理念。

本次博覽會環保署於會場之活動有環保標章及碳標籤產品展示;綠色生活相關之講座、影片欣賞及有獎徵答;「拼出臺灣好樂活」互動遊戲,參觀民眾可透過環保標誌圖案及日常生活環保觀念拼圖認識台灣及本署環保作為,展示期間並準備了環保小禮品贈送參與遊戲的民眾,讓展覽主題館天天有看頭。

環境保護無國際之分,我們大家應力行落實,開創綠色新生活,共創永續美好的未來。本次香港樂活博覽會備受國際矚目,環保署推出「綠色生活在台灣」,期望藉此參與國際活動交流之機會,將本署推動綠色生活及消費的豐碩成果與寶貴經驗行銷到國際舞臺,同時為全球永續發展盡一份心力。

The Debut of “Green Life in Taiwan” to the World Market

To introduce Taiwan to the world, the Environmental Protection Administration will adopt “Green Life in Taiwan” as the theme in the very first “LOHAS Expo Hong Kong” being held in Hong Kong International Trade & Exhibition Centre from February 10-12, 2012. To display the efforts to promote Green Life and Consumption in Taiwan, there will be picture scroll exhibits, displays of products with Green Marks and Carbon Labels, and an interactive zigzag puzzle game called “Pieces of Good LOHAS Life in Taiwan.” In the stage area there will be showings of videos introducing LOHAS product design concepts from Suntech Solar Technology Co., Ltd. and O’Right Green Hair Care, a lecture on “Promotion Strategies and Experiences of Green Consumption in Taiwan” and other activities such as a Trivia Game. These activities can exhibit Taiwan’s soft power, and expand opportunities for green business. We invite attendees from every region to visit our display.

The Environmental Protection Administration said that Green Consumption concepts from various aspects of daily life, such as food, apparel, housing, transportation, education and entertainment will be displayed at the “LOHAS Expo Hong Kong.” The exhibition themes consist of “Compassionate Experience as an Urban Farmer” that allows visitors to experience organic planting on the spot; “Organic Market” that lets citizens know more about organic vegetables, fruits, and seasonal organic crops in Hong Kong; “Full Ecological Contacts” that include comprehensive ecological and recreational travel guidance to Hong Kong and Taiwan; “Healing Others and Healing the Self” that informs us about becoming healthy through manual, herbal, and musical therapies, fasting, and the natural therapies of Tai-chi and Qigong.

To correspond to the themes of this expo, the Environmental Protection Administration will introduce the concepts of “Green Life and Consumption” and exhibit products with Green Marks and Carbon Labels. The EPA will also arrange lectures, film viewings and other activities like the Trivia Game. Meanwhile, the interactive puzzle game “Pieces of Good LOHAS Life in Taiwan” will also allow visitors to get to know more about Taiwan and our environmental protection actions through the Environmental Protection Logo and ideas for environmental protection in daily life. During the exhibition, environmental protection themed mini-prizes will be given to people who participate in the games, and our exhibitions will attract people every day.

The Environmental Protection Administration points out that there is no limit when it comes to environmental protection. Everyone should put full effort into practicing a new green lifestyle, to create a sustainable, beautiful future together. As LOHAS Expo Hong Kong has drawn much attention worldwide, the “Green Life in Taiwan” theme introduced by the Environmental Protection Administration will surely attract attention at this event. Through this opportunity to interact with the world, it is expected that beneficial outcomes and valuable experiences in promoting Green Life and Consumption will be shown to the world, as we do our best for sustainable development globally.

回到上一頁

看了這則新聞的人也看了

TOP